Hi,
I'm Richard Selvaratnam.
I bring a blend of creative vision and strategic insight to every project to craft impactful experiences.
I love playing with tech, being active via social sports and unwinding around family and friends.
I'm currently teaching myself mandarin and how to code.
Take a scroll and learn more about me.
MARKETING
Qualifications:
BBus (MARKETING Swinburne University)
Lebow College of Business in Drexel University
(exchange program)
Digital Marketing
Digital Marketing covers the majority portion of modern day consumers.
Due to this size and ever-shifting landscape it is essential to have a strong foundation when approaching campaigns or projects.
Here are the 4 corner stones I use to build my work upon.
Select a stone below for examples and elaboration.
Product Management
Positioning
Clearly distinguishing our position in the market in contrast to competitors. Assisting in effective communication and SWOT analysis.
Packaging and IP
I've worked with international and domestic partners to design packaging and IP protection of brands and products.
Launches
I've worked with sales teams to plan the product roll outs. Including media packs and campaign materials.
Sales
Getting hands deep on the front lines of sales provides an important perspective into buyer behaviour.
I've experienced being a representative, customer support and negotiator in previous roles. Below key areas where marketing and sales overlapped.
Data Analysis
Converting data analysis and insights into information that tells us who our target demographic is. What is an effective way to communicate to them and review how well products/services match them.
CRM & Merch
Establishing a system to reward, network and brand customers and clients is advantageous for long term success. I developed one to monitor and flag customers.
Sale Campaigns
Using the information from data analysis, strategies can be formed to creatively engage and convert our target market.
Tradeshows
A fantastic way to see how your business is perceived while simultaneously promoting a value proposition.
I organised and attended expo's nation wide.
DESIGN
Qualifications:
MA of DESIGN (Monash University)
Graphic Design
I use Adobe Illustrator to create vector designs. Creating logos, icons, packaging and various print friendly designs.
MEDIA
I love visual mediums and aspire to continue learning effective ways to convey messages through images, video and sound.
The work below was 99% solo completed by me.
Videography
Photography
Editing
Creating a striking composition that grabs your attention.
Camera control
Finding balance between Shutter speed, Aperture and ISO to capture the focal point of an image.
I've completed a variety of print projects.
Collaborating with international and local partners, adhering to their document specifications and holding firm for timely and satisfactory outcomes.
Facilitating for Pantone accuracy, material colour offset and timely delivery.
Deliverables
Documents
& Labels
Merchandise
& Uniforms
Banners & Backdrops
Packaging
Richard Selvaratnam - Marketing and Digital Media
Demetri Martin once said “Earth without ‘art’ is just 'Eh'".
I associate that quote with the importance of creativity.
Specifically with the art of creating a message that is received, felt and understood.
It’s been my passion to learn as many skillsets to help ideate, create and communicate those messages.
Let's work together.
